About Us

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Who We Are?

Founded by Temasek, minden.ai is a technology venture driven by the belief that the relationship between brands and consumers in Southeast Asia can be elevated to new heights.

Our mission is to bridge the gap between consumers and brands by uniting a diverse network and personalising experiences to create more meaningful connections for consumers.

With an understanding that consumers expect to be seen as individuals with unique preferences, we utilise cutting-edge artificial intelligence (AI) and machine learning (ML) to deliver delightful interactions that enrich relationships between brands and their customers. Our goal is simple yet powerful - to enhance engagement, strengthen loyalty, and drive growth.

minden.ai is behind yuu Rewards Club in Singapore.

Our Mission

To redefine the engagement between consumers and brands in Southeast Asia.

Our Vision

To synergise the power of AI and coalition, creating unparalleled value for our partners and consumers.